Social Media Content Creator
Social Media Content Creators work within a team to create content that stops a user’s thumb on Facebook, tells a brand’s story on YouTube, or gets users hooked on a brand with an amazing Instagram feed! As a Social Media Content Creator, you will work with a Senior Strategist, our clients, consumers, and influencers to create the best user experience online! This is a highly creative job that requires out-of-the-box thinking, problem-solving skills, attention to detail, a high standard for visual content, and of course tons of creativity!
Key Responsibilities:
If you land this position, here’s an idea of what to expect!
- Content Creation: Develop, curate, and manage original, high-quality content across social media platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
- Strategy Development: Create and implement effective social media strategies to increase brand awareness, engagement, and organic growth.
- Community Management: Foster a strong community by creating conversations and encouraging user-generated content.
- Online Customer Service: Provide exceptional customer service through social media channels. Engage with our audience by responding to comments, messages, and interactions promptly.
- Copywriting: Write engaging captions, posts, and other content that resonate with our clients’ audiences.
- Social Media Marketing: Plan and execute social media campaigns that align with broader marketing goals and initiatives.
- Analytics & Reporting: Monitor, track, analyze, and report on performance metrics using tools like Google Analytics and Meta Insights. Use insights to optimize future content and strategies.
- Trend Analysis: Stay up-to-date with the latest social media trends, algorithms, and best practices to ensure our strategies are ahead of the curve.
- Collaboration: Work closely with the strategists, designers, clients, consumers, and influencers to ensure cohesive branding and messaging across all channels.
- Influencer Marketing: Collaborate with influencers to create authentic content and increase brand reach.
If this excites you, we want to hear from you! While the tasks may seem straightforward, the role is dynamic and involves many moving parts. Our industry is constantly evolving, so while you don’t need to know everything, you have to be willing to Google anything and adaptable to change on a daily basis. Rest assured though, you will be part of a supportive and collaborative team of digital marketing professionals. Each team member brings unique skills and expertise where you will be supported each step of the way.
Qualifications
The ideal candidate will meet many of the following qualifications:
- Experience: Proven experience as a Social Media Content Creator or similar role, preferably in a corporate or agency setting. A strong understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios.
- Creativity: Demonstrated ability to create engaging and visually appealing content.
- Communication: Excellent written and verbal communication skills, including grammar.
- Time Management: Strong organizational skills and ability to manage multiple projects and deadlines.
- Education: Bachelor’s degree in Marketing, Communications, or a field with an emphasis on written or visual communication, or equivalent experience. Google or Facebook Certifications are a plus.
- Technical Skills: Ability to quickly learn and use consumer-facing software, such as Hootsuite, MailChimp, Klavio, Zapier, etc.
- Customer Service: Experience in managing business client relations and customer service.
- Professionalism: A mind-set which emphasizes learning. We’ll teach you how to do awesome things, but it’s up to you to implement those skills and to get everything completed.
We all come from different backgrounds (Restaurant Owner, Salon & Spa Consultant, Management, Marketing, Journalism, Graphic Design etc), but there is one thing we all have in common and that is we love to see our clients and local businesses thrive and succeed!
If you want your resume at the top of the heap, apply for this position by email with a brief cover letter (one paragraph is fine), at resume(at symbol)opensail.com.
The subject line of the email should read "Resume, Content Creator: First Name Last Name"
Please do not call our offices, you may follow‐up by email.
Thank you for your interest; however, only those individuals selected for an interview will be contacted.
