3 ways to use your customer list to increase revenue in 2025

‍

Don’t leave money on the table! Use your first-party data to improve your customer engagement and increase revenue in 2025.

‍

1) Email Marketing

‍

Segment your customer list into audiences based on criteria like purchase history and preference and target these audiences with individualized email marketing campaigns to increase your open rates, CTR and CR.

‍

2) Targeted Advertising

‍

Feeding your customer list into your digital marketing platforms is essential for optimizing AI learning. For example, if you’re running Google Ads, “your customer data helps Google AI optimize bidding and audience strategies to deliver higher performing, more personalized campaigns to the most relevant customers¹.” Similarly, creating custom audiences for Meta campaigns allows you to advertise directly to “people who have already shown an interest in your business or product².” 

‍

3) Website Optimization

‍

Are you using your customer data to improve the user experience on your website? Mine this data and improve UX, and CR, by offering, for example, personalized product recommendations and personalized offers to increase average order values (AOV) and sales! 

‍

Still at loss but don’t want to miss out? Contact us today to put your customer list to work for you! 

‍

¹ Google Ads AI Essentials: Customer Match Best Practices

² About customer list custom audiences

‍